The Intel Banner Ad Co-op Program, powered by LiveAdMaker was featured in the NY Times on 10/10/2007.



From the article:
The Intel Corporation has decided that its partners in the "Intel inside" cooperative advertising program - which spends hundreds of millions of dollars each year on pitches bearing the logo - ought to accelerate their shift of ad dollars to newer media like the Internet from older media like television and print.

The reason, according to Intel executives, is that research shows consumers are already turning more to the online media when they consider buying products like those with Intel microprocessors, which include desktop and notebook computers.

So, effective in 2008, Intel will require companies that take part in the co-op program to spend a minimum of 35 percent of the money that Intel provides them on online marketing.

To read the full article, please click here.

LiveAdMaker is the advertising solution for Microsoft's News Reader product, which is the latest enhancement blending online and offline publishing of such major newspapers as the New York Times. LiveAdMaker's dynamic resizing engine enables a brand or agency to create a single ad unit that can be resized across a range of sizes and aspect ratios deployed in the News Reader.

The News Reader has launched with rave reviews including PC World's Top 25 Best Products of 2007 and "two thumbs up" from Forrester Research.

• The News Reader is rated #24 in the "The 100 Best Products of 2007" by PC World.



• Forrester gives the News Reader "two thumbs up".



• Microsoft announces the launch of the News Reader.

VOIG - the online community for gaming - was featured in the Washington Post based on its recent traffic spike, and Forbes based on its partnership with Ooyala for video delivery. VOIG is a communications tool built on the LiveAdMaker web site and marketing platform.

• Shooting a Movie in a Fantasy World Is Not All Fun and Game - Washington Post



• Ooyala: Let A Thousand Videos Interact - Forbes

The Web Marketing Association presented LiveTechnology Holdings, Inc. with the 2007 WEBAWARD FOR OUTSTANDING ACHIEVEMENT IN WEBSITE DEVELOPMENT, for Intel's Online Banner Builder.



Business Development: StJohn Wiles
Developer: Rick Cusick
Head of Technology: Simon Porter

For more information please click here.

Pick N Click, a partnership between Zimmerman & Partners and LiveTechnology, has launched with early success amongst automotive dealership customers. Pick N Click offers hundreds of creative concepts created by Zimmerman & Partners and available for dealerships to customize their own ads including TV, Radio, Newspaper and Direct Mail.

• "AutoNation Pioneers Use of Pick-N-Click for Instant Ads" - from Ward's Dealer Business



• "Ads Made by You, in a Click" - from New York Times